Craft beer has become increasingly popular over the years. It’s almost impossible to enter a beer-selling establishment without finding it on the menu. But why is it so popular? Craft breweries are small and independent, producing less than 6 million barrels of beer annually. They don’t benefit from high-powered investors, so how can we explain the exponential growth that the industry has been experiencing?
A Need to Experiment
Many beer lovers are putting down the old standbys like Budweiser and Coors in favor of more full-flavored varieties. IPAs, seasonal brews, and Belgian beers are becoming more and more popular, and the craft beer market has no shortage of these.
Because of the small scale of craft breweries, they are also able to create more experimental flavors that are attracting beer aficionados everywhere.
Retailers are Picking up on the Trend
More and more people are gravitating towards craft beer and retailers have been taking notice. Many beer distributors are stocking craft beer, and more and more restaurants and bars have added craft beer to their menus. Because retailers are making craft beer more accessible, more and more people are discovering these tiny breweries that they otherwise would never learn about.
The Rise of Tasting Rooms
As more people make the decision to experiment with different beer flavors, tasting rooms and restaurants attached to breweries have become more popular. Beer has always been a staple at social events, but it has now become to focus of social events.
Make Andover Town Market your go-to craft beer store in Andover, MA. In addition to seasonal, locally produced food, we also carry craft beer and wine for every palate.