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Why is Craft Beer so Popular?

craft beer flightCraft beer has become increasingly popular over the years. It’s almost impossible to enter a beer-selling establishment without finding it on the menu. But why is it so popular? Craft breweries are small and independent, producing less than 6 million barrels of beer annually. They don’t benefit from high-powered investors, so how can we explain the exponential growth that the industry has been experiencing?

A Need to Experiment

Many beer lovers are putting down the old standbys like Budweiser and Coors in favor of more full-flavored varieties. IPAs, seasonal brews, and Belgian beers are becoming more and more popular, and the craft beer market has no shortage of these.

Because of the small scale of craft breweries, they are also able to create more experimental flavors that are attracting beer aficionados everywhere.

Retailers are Picking up on the Trend

More and more people are gravitating towards craft beer and retailers have been taking notice. Many beer distributors are stocking craft beer, and more and more restaurants and bars have added craft beer to their menus. Because retailers are making craft beer more accessible, more and more people are discovering these tiny breweries that they otherwise would never learn about.

The Rise of Tasting Rooms

As more people make the decision to experiment with different beer flavors, tasting rooms and restaurants attached to breweries have become more popular. Beer has always been a staple at social events, but it has now become to focus of social events.

Make Andover Town Market your go-to craft beer store in Andover, MA. In addition to seasonal, locally produced food, we also carry craft beer and wine for every palate.

Welcome to Our Blog

healthy chicken meal with salad and wineAt Town Market Andover, we offer a little bit of everything at our locally sourced eatery and market. If you’re looking for more than just a supermarket in Andover, MA, our market provides farm fresh products, craft beer, and monthly events that will provide the entire family with quality food and entertainment.

We love sharing our specials, upcoming events, and farm-to-table culture with all of the residents of Andover, MA and Essex County. We’ve created this blog in order to do just that! We’ll post a variety of recipes, specials, and information on how the mind and body benefit from eating fresh, local foods.

As an all-in-one restaurant, deli, and market, we strive to feed to community with high quality foods from around the area. We offer artistic pizzas, smoked meats and seafood, customized cakes, homemade meals, wine tastings, craft beer, live music, and so much more at our food market. For over 15 years, we’ve been providing community residents with the best quality foods and services we could ever hope to offer.

If you’re hungry for a fresh, homemade meal, visit Town Market Andover today! Located at 429 South Main Street, we have inviting and comfortable indoor and outdoor accommodations. Whether you’re shopping for the freshest produce around or are bringing a large group to one of our events, everyone is welcome at Town Market.