Craft beer has taken the alcohol industry by storm and has presented a more flavorful option when grabbing a drink with friends or family. To some, all beer may be good beer, but there’s a certain level of expertise that goes into brewing craft drafts. Below are three reasons why you should be drinking craft beer over macro brews.
Support local businesses: At Town Market, our craft beer store in Andover, MA is all about supporting businesses in our area. With the sky-high popularity of craft beer, we’re proud to offer a variety of selections from the numerous breweries in our state. Not only does buying local help those businesses, but it contributes to support the overall economy of your immediate area.
Sustainable brewing: Many people who choose to create craft beer tend to be on the more ecological side of the spectrum as well. Many brewers will do their best to craft their beers sustainably, whether it’s composting, using up fewer resources with machinery, or working with alternative energy sources.
Better ingredients: There may always be a “war” between craft and macro drinkers, but one thing is for certain: craft beer is made with better ingredients. The average beer contains four elements: water, grains, hops, and yeast. Not only are your local brewers using fresher versions of these ingredients, but many brewmasters are more than willing to show you the ingredients and process for yourself.
Craft beer has become increasingly popular over the years. It’s almost impossible to enter a beer-selling establishment without finding it on the menu. But why is it so popular? Craft breweries are small and independent, producing less than 6 million barrels of beer annually. They don’t benefit from high-powered investors, so how can we explain the exponential growth that the industry has been experiencing?
A Need to Experiment
Many beer lovers are putting down the old standbys like Budweiser and Coors in favor of more full-flavored varieties. IPAs, seasonal brews, and Belgian beers are becoming more and more popular, and the craft beer market has no shortage of these.
Because of the small scale of craft breweries, they are also able to create more experimental flavors that are attracting beer aficionados everywhere.
Retailers are Picking up on the Trend
More and more people are gravitating towards craft beer and retailers have been taking notice. Many beer distributors are stocking craft beer, and more and more restaurants and bars have added craft beer to their menus. Because retailers are making craft beer more accessible, more and more people are discovering these tiny breweries that they otherwise would never learn about.
The Rise of Tasting Rooms
As more people make the decision to experiment with different beer flavors, tasting rooms and restaurants attached to breweries have become more popular. Beer has always been a staple at social events, but it has now become to focus of social events.
Make Andover Town Market your go-to craft beer store in Andover, MA. In addition to seasonal, locally produced food, we also carry craft beer and wine for every palate.